It is common for people to see advertisement everywhere, like in shopping mall, on television, in subway and so on. I do not agree with this commercial strategy, although many people find it useful.
People always have a great tendency to buy the commodities appearing in the advertisement when they go shopping in some supermarkets. It is not only because these advertisement are always attractive, but also because people can feel the convenience and the function through these advertisement. If they always see these advertisement on a daily basis, they may create an urge to buy one which just belongs to themselves, because they hold an opinion that these commodities can bring a dramatic improvement of their life to them just like shown in the advertisement. Thus, the sales of these products will have an upward trend and more profit can be earned by these companies who sell the products and do the advertisement.
On the other hand, some other people argue that people are used to watching these vivid advertisement, so most of them have been numb to these attractive pictures and do not have enough passion to buy things in the advertisements. What’s more, because there are too many products showing up on the screen, people can not have the ability to remember them. When they really would like to buy something in the shopping mall, they may possibly choose a brand casually rather than coming up with the specific brand in the advertisement. At last, there may be few differences in the aspect of sale from advertised products to other products.
In my opinion, consumers in contemporary life are much smarter than before when they would like to buy something. They clearly know that a large number of money need to be spent, when some companies would like to use advertisement to broadcast their products and such a large number of money need to be accounted into the cost. The consequence is that, to acquire the same profit as before, these companies can only produce the products with a higher price or a lower quality. Because it is not a good deal to consumers, compared with buy such a kind of commodities, they prefer to buy another product which only spend the money on the product itself.
To be concluded, while some features of products can be conveyed to consumers, many of people won’t be influenced by advertisements.